This weekend I had the pleasure of attending ProductCamp Atlanta 2013. As always, it was a fun day of learning and networking. I’ve attended 6 of the 7 ProductCamp’s held in Atlanta since it started back in 2009. However, this was the first time I attended as a full-time entrepreneur / digital marketing professional instead of a product manager / business analyst.
With that said, my focus this year was less on the product management side and more on the product marketing side. As a result, most of the sessions I attended were focused on marketing. I wasn’t disappointed either. There were some really good nuggets of marketing “how to” presented. This post contains the best of those nuggets, revealing 3 insider secrets on content marketing that (if applied) will push your product marketing efforts to the next level.