Advertisements

Blog

LinkedIn Marketing: How I got 10 times more traffic from LinkedIn in 60 days

LinkedIn-MarketingUsing LinkedIn for marketing is a traffic driving machine if you know how to do it right.  Once I got 500+ LinkedIn connections, LinkedIn easily became the #1 content marketing referral source for Nichevertising by surpassing both Facebook and Twitter.

No joke.  LinkedIn is now the #1 content marketing channel for Nichevertising and the #3 overall source of traffic behind SEO and direct traffic.

In this post I’m going to show you how I did it and how you too can get 10 times more referral traffic to your website from LinkedIn.

Below is the Nichevertising Google Analytics’ traffic chart from last month showing our top 10 traffic sources for the 31 days of August 2013.

linkedin-marketing

Nichevertising Traffic Sources August 2013

Before I started focusing on LinkedIn in July, our traffic numbers lagged as you can see when you compare the Google Analytics chart from the 30 days of June 2013.

linkedin-marketing

Nichevertising traffic sources June 2013

As you can see in comparing the two charts, I went from only 20 visits from LinkedIn to over 200 in less than 2 months.  Growing one referral source by over 10x in less than 60 days is a HUGE jump, and this leap has a direct correlation with the strategy I used to go for 500+ connections.

My Stupid Policy that Limited Me to 200+ Connections after 4 Years

Before I started working to get 500+ connections around July 1st, I had only a little more than 200 connections after being on LinkedIn since March 2009. The reason why after more than 4 years I had so few connections was because of a stupid policy I created for myself.

I wanted to keep my LinkedIn network “clean” with only people I either went to school with or worked with.  So I would only connect with my college classmates from West Point or FAMU, or connect with colleagues I previously worked with at Accenture, Amdocs or Lockheed Martin. In addition, I only joined LinkedIn groups that were directly connected with college or work related associations.

In hindsight, this was a big mistake and slightly arrogant of me.

How I got to 500+ connections

Simply stated, I got to 500+ connections in about 30 days by doing two things:

1. Requesting to connect with people in the LinkedIn “People You May Know” section that had at least two shared connections and who had a eye catching  job title/headline

2. Joining 40+ LinkedIn groups and becoming a top contributor in one or more each week

Step 1: The “People You May Know” Section

The “People You May Know” section is LinkedIn gold.  Once I realized this, I started to request to connect with at least 5 people everyday from the “People You May Know” section.

When you do this, LinkedIn does not allow you to explain why you want to connect with this person and a connection request is sent in one click. This is a huge time saver, plus it lead to an almost 80% acceptance rate.

When you request to connect any other way, you have to pick from a list and explain how you know a person, plus enter a personal message. I suggest you still do this most of the time as adding a personal touch to a connection request gives you a greater chance for people to accept your connection.

Especially if you know your LinkedIn headline/profile does not have that eye catching “WOW” factor, you want to make sure you enter a personal message for all connection request.

For me, however, on my road to 500+ connections I tended to skip the personal message 70 to 80 percent of the time. I was on a mission to maximize my connection request, and this saved a huge amount of time as I focused on content marketing as my differentiating factor.

Step 2: LinkedIn Groups

Linked Groups are a content marketers dream.  Everyone in the professional world, organized into their niche, and searching for content to read and share. What more could you ask for? To get to 500+ connections using LinkedIn groups I used the following tactics.

  • Shared a massive amount of great content.

I shared content from the Nichevertising blog 2 to 3 days a week and I shared curated content from other blogs and news sites 2 to 3 days a week.  To do this, I would first post the content in my main LinkedIn sharing stream, then once it was posted I would share the post from my personal stream to all the related LinkedIn groups all at one time.

LinkedIn makes it really easy to do this by allowing you to just type one letter, then displaying all the groups that start with that letter.  Using this technique allows you to share one post with all your groups at one time, if appropriate. (Contact Me if you need help with this.)

By sharing content and becoming a top contributor, I got tons of new request to connect with me from people who read and liked the articles I posted.

I made sure not to over share in any one group, and I also made sure not to share too much content from Nichevertising.  I tried to use a 3 to 1 ratio.

The content I shared from this blog is never promotional either.  90% of all of the blog post you find on this site are based on data or “how to” posts. Our goal for this blog is to share knowledge, not to promote.  This is one reason why our blog posts do so well in LinkedIn groups.

  • Comment on other people’s post, then request to connect with them

On the flip side, I would also comment on articles shared by other people in my groups.  To extend my 500+ quest, I would then take it a step further.  I would request to connect with the person who shared that article.  In this case I would put a personal note and make it directly related to the post they shared.

I had a 100% acceptance rate on connection request using this method.

LinkedIn Marketing 101: Get More Connections + Share More in Groups = More Traffic

As you probably already figured,  my strategy to get to 500+ connections turned out to be the perfect traffic driving strategy.  LinkedIn groups have an insanely high engagement rate.  Much higher than anything I’ve seen on any other social network.

On top of that, nearly 100% of new connections check out your LinkedIn profile. So if you optimize your LinkedIn profile like a landing page funnel, chances are you can get at least 50% of profile views to turn into traffic on your website.

In short, LinkedIn marketing is a fabulous marketing strategy for driving traffic to a website.  So if you have been ignoring it to this point, get started by connecting with me today:

http://www.linkedin.com/in/chrismance

When you connect with me, it would be great if you mention that you read this article.  I would also be happy to help you get your LinkedIn strategy off the ground, so let me know if you have any questions.

Advertisements


There are 3 comments. Add yours.

  1. Hi Chris, thank you for sharing this post. I have recently started getting more involved in groups and am getting requests to connect with “strangers” more frequently. However, I was hoping you could elaborate more on your idea of optimizing your LinkedIn profile like a landing page funnel. Do you have a post on this topic, or would you mind sharing your top tips for this? Thanks! -Holly

    • Hi Holly,

      Thank you for leaving a reply to this post. I will create a follow-up post on the “funnel” concept, thanks for that idea. But the basics are pretty simple and are outlined for you below:

      First, like any good landing page funnel you have to have ONE goal for that page, with one or more call to actions that trigger that goal.

      On LinkedIn, if your goal is to get people to visit your products page for example, then focus each sub-element of your Linkedin profile on a call to action that gets visitors to click-through to that page.

      The main sub-elements are your Summary and Experience. Write each of these sections so that they naturally lead to some type of call to action to learn more with a link to your “goal” page at the end. You can also add projects and other elements to your profile if you want to take it a step further, and do the same thing with each.

      When you build your profile with the landing page concept, it’s less about creating an “online resume” and more about marketing your call to action. It should be subtle however, as you don’t want your page to look spammy.

      As far as the other sections of your page that don’t easily work with a call to action, this is where you focus on leaving a trail of keywords related to your goal so that you will not only show up in relevant searches, but also help brand you in your visitors mind and increase the chances that they will follow your call to action.

      Hope this helps,

      Chris

  2. Hi Chris

    This is a late response, but I’ve found the following strategies can massively boost your connections and drive traffic.

    Ultimately you want to connect to as many people that may like or share your updates to further increase your reach. Some LinkedIn users have as many as 75,000 connections which, when leveraged correctly, can drive thousands of unique visits to your site each month.

    Using the advanced search tool:
    – Select the 2nd degree connections filter
    – Select the location and industry you want to target, and hit search

    You will see a list of people you can connect with just as quickly as using the “people you may know” tool.

    Further, I’ve found that to increase the chance of acceptance, it helps to:
    – Search for people with “sales” or “business development” in their title
    – Search for people with “looking”, “seeking” or “opportunity” in their title, or “unemployed” as their employer
    – Add a few “L.I.O.N” (LinkedIn Open Networker) connections to increase your 2nd degree connections – though it should be noted that LIONs are not necessarily useful contacts besides this fact, unless they share your content
    – Search for connections by locations relevant to your business that are in non-Caucasian / non-Anglo countries, or people whose first language may be something other than English, as culturally they are more open to connecting with strangers and less likely to click “I don’t know this person”, which can result in your account being suspended if it happens too often.

    Bottom line though, always make sure the connections you reach out to are in a relevant industry or customer profile, otherwise they will be useless to you.

    Cheers
    Al

Leave a Comment

Advertisements