The main thing we believe at Nichevertising is that the #1 goal for a bootstrapping entrepreneur must be to create a viral referral loop. We define a viral referral loop as the ability to get your best customers to provide at least 3 referrals every month/quarter/year (whatever fits your business), and then get at least 50% of those referrals to do the same. I blogged about it not long ago in a post titled Why creating a viral loop is the only goal that matters.
How to use teaching as a viral referral tool
Go viral using nonlinear and multi-channel storytelling
I come from the school of thought that deeply believes storytelling is the only way for people to connect with a brand. As a matter of fact, when an advertisement is put in the form of a interesting or surprising story it becomes less of an ad and more like an experience. In one of my past post I gave you a few quick suggestions to make your emails more viral with storytelling. This time I have a suggestion that may not be as quick and easy for you to implement, but has the potential to pay off big when done right.
How to turn mistakes into a viral referral experience
Alert: This is a post from my Daddy blog series
When you are bootstrapping your business, it’s almost a must that you wear multiple hats. It’s likely that you do marketing and customer service or product development and product testing, or all of the above. As you push yourself to the limit to get your business off the ground, it’s inevitable that you will make one or two customer facing mistakes along the way. The key is that you don’t beat yourself up when this happens and turn this negative into a positive.
