With social media becoming the trendy way for entrepreneurs to communicate with prospective and existing customers, email has become somewhat of the stepchild of business communication. Simply stated, email has lost its sexiness with the rise of social media. As a matter of fact, reports show as much as a 60% decline in email usage among teens. However, I would argue that this is a good thing.
When I used to work in corporate America, there is one memory I will never forget. It was this project that ate up managers like they were a dozen lemon pepper wings on Super Bowl Sunday. One of the managers I had along the way, joined the project mid-stream and ended up lasting only a few months before he was let go. I believe one of the reasons he didn’t last long was embodied by a quote that he would repeat to the team every time something wasn’t going his way. He would say “you don’t know what you don’t know,” and he said it so often that you would think he didn’t know anything.
One of the first things you learn when you start on your entrepreneurial journey is that goal setting is critical. The first goals for many of us is to clean out our cubical and hand in our resignation. Achieving this goal is truly akin to getting a 1000 pound gorilla off your back. I know because I am coming up on the one year anniversary of doing this exact thing. But once you have done this, what’s next? What’s the next big goal you should work towards?