It’s that time of year again. If you have an online store, chances are you have already launched or are very close to launching you first holiday promotion of the year.
First off, this is not the time of year to rely on free media to capitalize on the increased spending of the holiday season. Unless you have an ongoing word or mouth campaign that is a consistent driver of new customers, there is absolutely no chance that an ordinary Facebook or Twitter post will work.
If you can afford only one time of year to pay for ads, then this is it. So let me help you make the best of it.