The essence of strategy is as much about what you don’t do as what you do. It’s the combination of both of these things that allows a business to find a defensible niche in the hearts and minds of their customers.
When it comes to the evolution of email marketing in the new social and mobile world, strategically thinking like this is a must. Businesses basically have no choice but to be social, and owning the don’ts as much as the dos is a critical part of converting fans, followers, and friends into paying customers.
When it comes to digital marketing in general and content marketing specifically, there is only one question that ultimately matters…
How many new customers can you acquire as a result of your efforts?
If acquiring new customers is NOT your top priority, then you can stop reading this right now and I can show you a golden toilet to flush your money down instead.
When your competitors are blogging, tweeting, pinning, and facebooking 24/7, it becomes frustrating when you realize you can’t keep up.
Well I have good news, you don’t have to keep up!