Blog

Forbes writer makes ‘Catastrophic’ mistake

lead-generation-social-mediaTo set the record straight on the hyperbolic title of this post, I’ll immediately disclose that this is in response to a hyperbolic article written on Forbes.com by Steve Olenski.

Steve titled his article, The Catastrophic Social Media Content Marketing Mistake Marketers Are Making. This title was purely link bait, as the point made by Steve in the post was not only less than catastrophic, it was dead wrong.

His thesis is that using social media for lead generation and using it for direct sales is the same thing. Steve believes you should only use social media for branding and relationship building, and lead generation has nothing to do with either one.  Only someone from another planet would base an article in Forbes using that as their thesis.  Please, let me explain.


What is Lead Nurturing (plus benefits and getting started in less than 500 words)

what-is-lead-nurturing“What is lead nurturing” is one of the top 10 most frequently asked questions asked by our email marketing clients. Lead nurturing is also the main process required to turn an email subscriber into a customer, so it’s critical that you know what it is.

So in this post I want to answer this question plus describe the benefits, and how to get started with lead nurturing in less than 500 words.


LinkedIn Marketing: How I got 10 times more traffic from LinkedIn in 60 days

LinkedIn-MarketingUsing LinkedIn for marketing is a traffic driving machine if you know how to do it right.  Once I got 500+ LinkedIn connections, LinkedIn easily became the #1 content marketing referral source for Nichevertising by surpassing both Facebook and Twitter.

No joke.  LinkedIn is now the #1 content marketing channel for Nichevertising and the #3 overall source of traffic behind SEO and direct traffic.

In this post I’m going to show you how I did it and how you too can get 10 times more referral traffic to your website from LinkedIn.

Below is the Nichevertising Google Analytics’ traffic chart from last month showing our top 10 traffic sources for the 31 days of August 2013.


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