It’s increasingly becoming more and more difficult to keep up with the latest tips and trends that deliver results in the internet marketing world. With technology rapidly changing from one year to the next (and sometimes month to month), a strategy you implemented last year could easily become obsolete overnight.
As a bootstrapping entrepreneur, it’s impossible to keep up with marketing tactics unless you invest heavily in A/B testing and market research. However, if you can’t afford this invesment, you can at least learn what the experts are doing by reading eMarketer.com everyday.
eMarketer.com is probally the #1 source on the web to gather the latest data on the marketing trends the experts say are working and not working.
This morning, eMarketer.com released their latest 2013 research on what tactics the top B2B marketers are using to improve the results of their email marketing camapigns:
Source: eMarketer.com
As it turns out, the top 5 tactics used to improve email marketing really boils down to two strategic competencies:
- Content Marketing and,
- Personalization
This is a critical insight. It reveals exactly what you should be investing your marketing resources in over the the next 12 months.
To get the biggest bang for your buck in 2013, you must start creating superb content, then personalize it to your different customer segments.
In order to start the process of creating superb content, I recommend you start off by reading a blog post I wrote titled the Zen of Content Marketing.
In addition, for some tips on personalization, I recommend you read about how customer segmentation increases revenue by 24% and learn from the two examples provided.
The good thing is that it’s not difficult to reach excellence in both content marketing and personalization. But unfortunately for some of us, it does take a boat load of patience.
