When it comes to paid advertising on the internet, the first thought any website owner typically has is to get a Google Adwords campaign up and running.
Google Adwords is slick and fun to use. The ability to pay for keywords and show up at the top of search results is super valuable. However, the reality is that this value cannot and will not be harnessed by most businesses. Surprise! Surprise! Google Adwords will probably not work for you.
Since Klout was introduced to the world back in the ancient times of social media in 2008, it has been surrounded with controversy. Klout is not controversial in a scammy, sleezy way. It is controversial because it exposes something about you that you would probably prefer to keep private: your popularity.
When I used to work in corporate America, there is one memory I will never forget. It was this project that ate up managers like they were a dozen lemon pepper wings on Super Bowl Sunday. One of the managers I had along the way, joined the project mid-stream and ended up lasting only a few months before he was let go. I believe one of the reasons he didn’t last long was embodied by a quote that he would repeat to the team every time something wasn’t going his way. He would say “you don’t know what you don’t know,” and he said it so often that you would think he didn’t know anything.
