The digital landscape for marketers is changing fast. As a result of social and mobile going mainstream, the last three years has ushered in an era that dovetails with two bigger marketing trends:
1) Increased spending in overall marketing budgets, up 6% from 2012 to 2013 (Gartner) and
2) A sharp shift to digital over traditional marketing with a more than doubling of the number of firms spending over 50% of their marketing budget on digital in 2013 ( 23% vs. only 11% in 2012, Accenture).
