The funny thing about entrepreneurship is that there are no IQ tests or certifications required to add that title to your LinkedIn profile. So as it turns out, a bunch of us are doing some boneheaded things in the name of entrepreneurs everywhere. At the top of the list is pissing-off influential bloggers with insulting self-promotional request.
The lifeblood of your business. The last thing you want to do is destroy your credibility with CUSTOMERS!
However, data shows that 35% of business unknowingly destroy their credibility with existing customers everyday. Are you part of this 35% of businesses that are in the dark?
Full disclosure, I really don’t like squeeze page marketing. As a matter of fact, I despise squeeze page marketing. Microsite marketing is a much better option for honest businesses who want to build long term credibility with customers.
Content marketing is a fast rising buzzword within the marketing industry. It’s a marketing tactic used to create conversations around content instead of aggressively pushing someone down a sales conversion funnel.
As you can see in the Google Trends chart below, at the time of me writing this post, the popularity of the term content marketing is currently exploding and is just a tad off its all time high:
It’s increasingly becoming more and more difficult to keep up with the latest tips and trends that deliver results in the internet marketing world. With technology rapidly changing from one year to the next (and sometimes month to month), a strategy you implemented last year could easily become obsolete overnight.
Shopify is a web application that is considered the leading e-commerce platform for bootstrapping entrepreneurs to create online stores. As a Canadian company who bootstrapped itself to success for several years before they raised VC money, Shopify is known for having great marketing chops.