A 29% raise next month sounds pretty good doesn’t it. Well that’s my takeaway after studying the benefits of personalized emails in a very good case study done by the folks over at Marketing Sherpa. Marketing Sherpa is a research firm specializing in tracking what works and what doesn’t in all aspects of marketing.
The name of this case study is Email Personalization: 750% higher CTR and more revenue for e-commerce site written by Adam Sutton.
It is a very quick read so I encourage you to check it out for yourself. This post will break down the three key takeaways from it, as well as put that 29% raise metaphor in perspective for you.