The most overlooked form of digital marketing today is without a doubt influencer marketing. If you are like most, you’re currently making a huge mistake by not tapping into this widely underutilized marketing strategy. Surveys show that blogs are the #1 place for influencers to engage with their audience. In addition, blogs influence almost 1/3 of all internet purchasing decisions, beating every single social network including Facebook, Twitter, YouTube, and Pinterest.
So you think word-of-mouth is free? So did I until yesterday. That’s when I came across a tweet that got my brain juices flowing.
The tweet was on the topic of what marketing professionals call earned media. Earned media is more or less pitted as the antithesis to paid media, thus it is often used synonymously with free media.
For those not familiar with this marketing jargon, types of earned media include press coverage and word-of-mouth. Earned media also represents the idea of something going viral. The term paid media typically just means advertising.