social media marketing | Nichevertising's blog on Social Selling, Marketing, Advertising

LinkedIn Marketing: How I got 10 times more traffic from LinkedIn in 60 days

September 3, 2013by Christopher Mance II in Content Marketing tagged LinkedIn, social media marketing

Using LinkedIn for marketing is a traffic driving machine if you know how to do it right. Once I got 500+ LinkedIn connections, LinkedIn easily became the #1 content marketing referral source for Nichevertising by surpassing both Facebook and Twitter.

No joke. LinkedIn is now the #1 content marketing channel for Nichevertising and the #3 overall source of traffic behind SEO and direct traffic.

In this post I’m going to show you how I did it and how you too can get 10 times more referral traffic to your website from LinkedIn.

Below is the Nichevertising Google Analytics’ traffic chart from last month showing our top 10 traffic sources for the 31 days of August 2013.

24 Techniques to Market a Product on a Tight Budget

August 12, 2013by Christopher Mance II in Product Marketing tagged best practices, content marketing, email marketing, influencer marketing, social media marketing

Learning how to market a product on a tight budget is not as difficult as you think. It requires that you learn how to combine content marketing with email marketing then amplify your effort with a combination of social media marketing and influencer marketing. These 4 strategies are all you really need if you’re committed.

The alternative to learning these 4 strategies is hiring a sales team and paying for advertising. Obviously, not much of an option if you’re on a tight budget or if you have no budget at all.

That’s the beauty of what I’m sharing in this post. The only thing required is time and conviction. The goal of the content shared below is to provide you with the ultimate learners guide to deploy your time and conviction so that you can save money while you market your product and increase your sales.

How to Market an Event: Evaluating Three Techniques

July 29, 2013by Christopher Mance II in Social Selling tagged email marketing, event marketing, influencer marketing, social media marketing

I did an informal social media survey to find out how the typical marketer would respond to the question how to market an event and found out something very telling…

Marketing an event is very hard unless you are an expert in influencer marketing.

Fortunately, it doesn’t have to be that way any longer and I will show you why by evaluating three event marketing techniques.

The fall of permission marketing (and why it will rise again)

July 16, 2013by Christopher Mance II in Email Marketing tagged Google Adwords, permission marketing, social media marketing

In 2004, the popularity of the term permission marketing peaked. To be precise, February 2004 was the all time high point for the buzz around permission marketing. Ever since then, the buzz around permission has more or less declined.

Below is the Google Trends chart for the term “permission marketing” that represents this decline: