social media | Nichevertising's blog on Social Selling, Marketing, Advertising

How Much to Hire a Part-Time Social Media Manager

March 18, 2014by Christopher Mance II in Social Media Marketing tagged branding, Lead Generation, Lead Nurturing, social media

One of the questions I’ve been getting quite a lot from clients and friends is how much does it cost to hire a social media manager. Usually, this question comes from someone who owns a local business, or a podcast host, author or public speaker building and managing their audience.

When I dig a little deeper, it often turns out what they are really looking for is not purely a social media manager. Instead, they’re looking for someone to either do lead generation or build brand awareness in addition to basic social media management. With that said, I will break down my response to the cost to hire a part-time social media manager into four categories.

Can social media increase sales? Yes, and here’s how

August 8, 2013by Christopher Mance II in Content Marketing, Social Media Marketing, Social Selling tagged blogging, content marketing, sales, social media

This is the #1 question I get from business owners: Can social media increase sales? Short answer – Yes.

Long answer – If you want to increase sales using social media, you must think beyond the share.

Let me explain in detail and provide you some specific actionable advice.

How to work smarter when marketing on Twitter

June 17, 2013by Christopher Mance II in Content Marketing tagged social media, Twitter

I want to share with you a little experiment I am doing to work smarter while marketing on Twitter. You may have noticed that over the last two months, I was super engaged with social media marketing. On many days, I spent somewhere between 4 and 6 hours first creating content, then marketing that content on Twitter, Linkedin, Google+, Facebook, and Pinterest.

As I shared a couple days ago in my last blog post, the number of hours I was putting in caused me to face social media burnout head on. As a result, I went from driving over 2000+ new visitors to the Nichevertising website during the months of April and May while at my peak, to having my results fall off a cliff so far in June as I was unable to sustain the effort.

Don’t make a rookie mistake: Social Media Exposure vs. Increased Sales

June 7, 2013by Christopher Mance II in Social Media Marketing, Social Selling tagged blogging, sales, social media

It’s common to advise SMBs trying to figure out how to increase sales to tell them to use one of the social media platforms. I was sitting in on a “how to increase sales” webinar just last week that was pitching Pinterest as the platform to increase sales.

I thought to myself: “the logic is there, but is it really true?” Unfortunately, yes for some, no for most. Which can be said for almost all social media sites. However, there is one platform that flips this: no for some, yes for most and that is what we’re going to discuss today.

Disturbing eCommerce data your social media manager is hiding from you

May 28, 2013by Christopher Mance II in Email Marketing, Product Marketing, Social Media Marketing tagged best practices, eCommerce, email marketing, sales, social media

If you run an e-commerce business such as an online store, and pay a social media manager to help generate sales for you, then this is required reading. Depending on whether or not you are tracking the ongoing ROI from your social media investments, the data shared below may come as a shock.

Only losers sell on social media – How to sell and not be a loser

May 17, 2013by Christopher Mance II in Content Marketing, Social Media Marketing, Social Selling tagged best practices, sales, social media

A few days ago while I was doing my daily check-in on LinkedIn, I came across a gem of an article that may change. your. life. Ok, I am exaggerating a bit. However, if you are trying to sell your products and services using social media, this article I found provides at least what you would call a game changing insight.

Not getting enough retweets? How to get more in 5 simple steps

May 1, 2013by Christopher Mance II in Viral Advertising tagged best practices, social media, Twitter

Over the last 30 days, I doubled down on my efforts to improve the visibility of the Nichevertising brand on Twitter. Since creating a profile for my personal brand (@chrismance) on Twitter in 2009, I more or less have been an on again off again Twitter user. However, when I created the Nichevertising profile on Twitter (@nichevertising) I decided I needed to put a concerted effort into mastering the platform.

3 quick tips to make your emails more viral with storytelling

April 8, 2013by Christopher Mance II in Viral Advertising tagged email marketing, email newsletter, social media, storytelling, viral loop

With social media becoming the trendy way for entrepreneurs to communicate with prospective and existing customers, email has become somewhat of the stepchild of business communication. Simply stated, email has lost its sexiness with the rise of social media. As a matter of fact, reports show as much as a 60% decline in email usage among teens. However, I would argue that this is a good thing.