I want to share with you a little experiment I am doing to work smarter while marketing on Twitter. You may have noticed that over the last two months, I was super engaged with social media marketing. On many days, I spent somewhere between 4 and 6 hours first creating content, then marketing that content on Twitter, Linkedin, Google+, Facebook, and Pinterest.
As I shared a couple days ago in my last blog post, the number of hours I was putting in caused me to face social media burnout head on. As a result, I went from driving over 2000+ new visitors to the Nichevertising website during the months of April and May while at my peak, to having my results fall off a cliff so far in June as I was unable to sustain the effort.