When it comes to digital marketing in general and content marketing specifically, there is only one question that ultimately matters…
How many new customers can you acquire as a result of your efforts?
If acquiring new customers is NOT your top priority, then you can stop reading this right now and I can show you a golden toilet to flush your money down instead.
When your competitors are blogging, tweeting, pinning, and facebooking 24/7, it becomes frustrating when you realize you can’t keep up.
Well I have good news, you don’t have to keep up!
To set the record straight on the hyperbolic title of this post, I’ll immediately disclose that this is in response to a hyperbolic article written on Forbes.com by Steve Olenski.
Steve titled his article, The Catastrophic Social Media Content Marketing Mistake Marketers Are Making. This title was purely link bait, as the point made by Steve in the post was not only less than catastrophic, it was dead wrong.
His thesis is that using social media for lead generation and using it for direct sales is the same thing. Steve believes you should only use social media for branding and relationship building, and lead generation has nothing to do with either one. Only someone from another planet would base an article in Forbes using that as their thesis. Please, let me explain.
“What is lead nurturing” is one of the top 10 most frequently asked questions asked by our email marketing clients. Lead nurturing is also the main process required to turn an email subscriber into a customer, so it’s critical that you know what it is.
So in this post I want to answer this question plus describe the benefits, and how to get started with lead nurturing in less than 500 words.
Using LinkedIn for marketing is a traffic driving machine if you know how to do it right. Once I got 500+ LinkedIn connections, LinkedIn easily became the #1 content marketing referral source for Nichevertising by surpassing both Facebook and Twitter.
No joke. LinkedIn is now the #1 content marketing channel for Nichevertising and the #3 overall source of traffic behind SEO and direct traffic.
In this post I’m going to show you how I did it and how you too can get 10 times more referral traffic to your website from LinkedIn.
Below is the Nichevertising Google Analytics’ traffic chart from last month showing our top 10 traffic sources for the 31 days of August 2013.
Opt-in email marketing is the most powerful marketing tool that ever existed. It has a 40 to 1 ROI, it spurs consumers to spend 83% more money when shopping, and 66% of people make buying decisions based on the email marketing messages they receive.(source: 9 little known fact that make email more important than Facebook and Twitter)
However, this power is completely thrown out the door when an email sender doesn’t get permission from the recipient via an opt-in. Without an opt-in, your email is completely worthless, its digital garbage, its SPAM.
Even if you know the recipient personally, sending them a marketing message without getting explicit permission with an opt-in is a waste of your time and theirs. Let me explain why.
Learning how to increase sales is why most business owners read marketing blogs. So today we’re going to cut to the chase and provide you the 5 best infographics on how to increase sales.
A 29% raise next month sounds pretty good doesn’t it. Well that’s my takeaway after studying the benefits of personalized emails in a very good case study done by the folks over at Marketing Sherpa. Marketing Sherpa is a research firm specializing in tracking what works and what doesn’t in all aspects of marketing.
The name of this case study is Email Personalization: 750% higher CTR and more revenue for e-commerce site written by Adam Sutton.
It is a very quick read so I encourage you to check it out for yourself. This post will break down the three key takeaways from it, as well as put that 29% raise metaphor in perspective for you.
If you can grow your business using referrals, then it’s a sign that you are a smart and savvy business owner. If your referral business is not growing, then it’s a sign that your daily habits need work.
Habits are the muscles of your business. Good habits build strong businesses, while bad habits tear down businesses. That’s why you don’t want to just skim this post and move on to the next thing.
Everybody who does email marketing has the desire to increase open rates. Open rates are one of those things that can really get under your skin. What’s worse than sending out 1000 emails and only getting 20 to 30 people to open it up? Why is everyone else not opening your emails?
Part of the problem is that you keep focusing on the “subject line” of your emails because that’s what you keep hearing everyone talk about.
Well, that advice is about to change with this new research I came across today.
