Email Marketing | Nichevertising's blog on Social Selling, Marketing, Advertising

11 Strategic email marketing quotes from the book The New Inbox

September 30, 2013by Christopher Mance II in Email Marketing tagged best practices, permission marketing

The essence of strategy is as much about what you don’t do as what you do. It’s the combination of both of these things that allows a business to find a defensible niche in the hearts and minds of their customers.

When it comes to the evolution of email marketing in the new social and mobile world, strategically thinking like this is a must. Businesses basically have no choice but to be social, and owning the don’ts as much as the dos is a critical part of converting fans, followers, and friends into paying customers.

Why the ‘Opt-In’ is the Most Critical Factor to Email Marketing

September 2, 2013by Christopher Mance II in Email Marketing tagged email list building, permission marketing

Opt-in email marketing is the most powerful marketing tool that ever existed. It has a 40 to 1 ROI, it spurs consumers to spend 83% more money when shopping, and 66% of people make buying decisions based on the email marketing messages they receive.(source: 9 little known fact that make email more important than Facebook and Twitter)

However, this power is completely thrown out the door when an email sender doesn’t get permission from the recipient via an opt-in. Without an opt-in, your email is completely worthless, its digital garbage, its SPAM.

Even if you know the recipient personally, sending them a marketing message without getting explicit permission with an opt-in is a waste of your time and theirs. Let me explain why.

5 Awesome Infographics on How to Increase Sales

August 26, 2013by Christopher Mance II in Email Marketing

Learning how to increase sales is why most business owners read marketing blogs. So today we’re going to cut to the chase and provide you the 5 best infographics on how to increase sales.

Personalized Emails Work – Marketing Sherpa Case Study Review

August 22, 2013by Christopher Mance II in Email Marketing, Product Marketing tagged best practices, case study, eCommerce, email marketing

A 29% raise next month sounds pretty good doesn’t it. Well that’s my takeaway after studying the benefits of personalized emails in a very good case study done by the folks over at Marketing Sherpa. Marketing Sherpa is a research firm specializing in tracking what works and what doesn’t in all aspects of marketing.

The name of this case study is Email Personalization: 750% higher CTR and more revenue for e-commerce site written by Adam Sutton.

It is a very quick read so I encourage you to check it out for yourself. This post will break down the three key takeaways from it, as well as put that 29% raise metaphor in perspective for you.

Increase open rate? – It’s NOT the Subject Line!

August 20, 2013by Christopher Mance II in Email Marketing tagged best practices

Everybody who does email marketing has the desire to increase open rates. Open rates are one of those things that can really get under your skin. What’s worse than sending out 1000 emails and only getting 20 to 30 people to open it up? Why is everyone else not opening your emails?

Part of the problem is that you keep focusing on the “subject line” of your emails because that’s what you keep hearing everyone talk about.

Well, that advice is about to change with this new research I came across today.

Google’s investment in Gmail signals that email is critical part of the future

August 7, 2013by Christopher Mance II in Email Marketing tagged email marketing, gmail, inbox

Let’s do a recap of a few of Google’s significant investments over the last year or so. A significant investments in mobile, a significant investment in social media, and a significant investment in email. On the other hand, they pulled investments in a number of areas including Google Reader (RSS) which shut down July 2013 and Google Checkout (payments), which is shutting down November 2013.

With these recent moves (among many others – i.e. Fiber, Google Glasses and Self Driving Cars), you can clearly see that Google is actively moving pieces on the chessboard based on how they see the future unfolding.

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