Full disclosure, I really don’t like squeeze page marketing. As a matter of fact, I despise squeeze page marketing. Microsite marketing is a much better option for honest businesses who want to build long term credibility with customers.
Why Microsite Marketing Beats Squeeze Page Marketing
5 signs your content marketing strategy is on life support
Content marketing is a fast rising buzzword within the marketing industry. It’s a marketing tactic used to create conversations around content instead of aggressively pushing someone down a sales conversion funnel.
As you can see in the Google Trends chart below, at the time of me writing this post, the popularity of the term content marketing is currently exploding and is just a tad off its all time high:
Top tactics to improve email marketing in 2013
It’s increasingly becoming more and more difficult to keep up with the latest tips and trends that deliver results in the internet marketing world. With technology rapidly changing from one year to the next (and sometimes month to month), a strategy you implemented last year could easily become obsolete overnight.
