To set the record straight on the hyperbolic title of this post, I’ll immediately disclose that this is in response to a hyperbolic article written on Forbes.com by Steve Olenski.
Steve titled his article, The Catastrophic Social Media Content Marketing Mistake Marketers Are Making. This title was purely link bait, as the point made by Steve in the post was not only less than catastrophic, it was dead wrong.
His thesis is that using social media for lead generation and using it for direct sales is the same thing. Steve believes you should only use social media for branding and relationship building, and lead generation has nothing to do with either one. Only someone from another planet would base an article in Forbes using that as their thesis. Please, let me explain.
