Every bootstrapping entrepreneur knows that they need to spend more time on their advertising strategy, but for one reason or another don’t. I belive the reason for this is that it is often expensive and time consuming to figure out the ins and outs of all the various ways you can advertise your business to drive new customer traffic in the door. Everything from pay per click (PPC) ads, banner ads, social media marketing, yellow pages, radio and television is offered up by pushy sales reps trying to convince you that their solution will provide a ROI. I say ignore all of this and focus on this: YOUR BEST CURRENT CUSTOMERS!!!
I was chatting with my mom over the weekend about how the different online advertising campaigns she was trying were doing for her business. She is the business manager and co-owner of a chiropractic wellness center in Georgia. What I heard made me cringe. She told me that the money she was spending on internet advertising wasn’t providing a return on investment. She also told me that after several years of trying various online advertising campaigns most of her business still comes from word of mouth advertising.
Today’s bootstrapping entrepreneur knows that the holy grail of marketing on a tight budget is to get one of your advertising campaigns to go viral. How lucky would it be for you to get the very first ad you publish for you new venture to go viral within 30 days of launch driving millions of visitors to your website? But is it really luck? Well there are two schools of thought on this.
