Every entrepreneur who is bootstrapping their business knows that learning how to make something go viral is an important skill to have when marketing on a budget. Unfortunately, learning this process is not something you can Google and figure out. Getting an advertising campaign to go viral is both an art and a science, and therefore requires both left brain and right brain thinking. This is the main reason people attribute the process of going viral to luck, as this is the easiest way to explain something going viral when you are unable to unravel the complicated path that was traveled before hockey stick growth kicked in.
