Influencer marketing has many benefits. The main one being that it’s the secret weapon for businesses who survive with word of mouth marketing. As a result, influencer marketing is a word of mouth “super strategy” that involves getting sponsored messages included in the conversations created by celebrities and “internet famous” personalities with the goal of influencing the buying decisions of their fans.
Getting the attention of influential bloggers is a straightforward process. This process is tedious and requires commitment. I would say there is nothing easy about it.
However, if you follow the process you will successfully get the attention of an influential blogger. Not only that, the influential blogger will likely become your friend as well. Below is the process:
The funny thing about entrepreneurship is that there are no IQ tests or certifications required to add that title to your LinkedIn profile. So as it turns out, a bunch of us are doing some boneheaded things in the name of entrepreneurs everywhere. At the top of the list is pissing-off influential bloggers with insulting self-promotional request.
The most overlooked form of digital marketing today is without a doubt influencer marketing. If you are like most, you’re currently making a huge mistake by not tapping into this widely underutilized marketing strategy. Surveys show that blogs are the #1 place for influencers to engage with their audience. In addition, blogs influence almost 1/3 of all internet purchasing decisions, beating every single social network including Facebook, Twitter, YouTube, and Pinterest.
Word of mouth is the holy grail of viral marketing because its hard to come by, right? Wrong.
Word of mouth is the easiest form of marketing available. Everyday your prospective customers are talking to each other about brands, products, and services.
The problem is that they aren’t talking about yours. Well today’s your lucky day. I’m going to provide you a surefire shortcut to solve this problem using one simple (yet overlooked) digital marketing technique.
