I come from the school of thought that deeply believes storytelling is the only way for people to connect with a brand. As a matter of fact, when an advertisement is put in the form of a interesting or surprising story it becomes less of an ad and more like an experience. In one of my past post I gave you a few quick suggestions to make your emails more viral with storytelling. This time I have a suggestion that may not be as quick and easy for you to implement, but has the potential to pay off big when done right.
