I read a great article yesterday on the topic of companies paying to incentivize getting their customers to provide word-of-mouth referrals. The article was titled “The Real Truth About Referral Incentives” and the author Jeff Riddle puts into context a lot of what I have been blogging about over the last week. In my last post, I suggested that putting your best customers at the center of your advertising strategy was the first thing you should do to work towards achieving the coveted viral loop. In this post I want to share a few of Jeff’s ideas in the context of your desire to create a viral referral loop for your business.
