We all know that learning about new products is a big part of what we do on the internet everyday. Historically, most of us started this discovery process with those famous six letters that has single handedly replaced the dictionary, encyclopedia, and yellow pages. That’s right Google.
However, it may surprise you that there is a 5 letter word that now beats Google. That 5 letter word is email. That’s right, email holds more sway than Google as well as every other channel in the consumer purchase process from initial product discovery, all the way the post purchase follow-up. Let’s find out why…
