The playing field has leveled. Bootstrapping entrepreneurs now have the same opportunity to reach the masses as a Fortune 500 corporation. The days of hiding behind a multi-million dollar advertising budget to sell sub-par products and services are over. The Mad Men era is behind us, it’s history. Entrepreneurs take a deep breath, relax, just be you and you will win. This is the zen of content marketing.
If an author, speaker, podcaster, or blogger ask one of the “how to get traffic” gurus how to optimize their time marketing their website, 9 out of 10 would say search engine optimization. I am here to tell you that this answer is dead wrong.
Getting website traffic to your blog or company website is one of the toughest things for a bootstrapping entrepreneur to do. So tough that many seemingly honest entrepreneurs stoop to very low borderline levels of integrity just for the sake of getting traffic to their website. Why is this?