Social Media Marketing | Nichevertising's blog on Social Selling, Marketing, Advertising

How Much to Hire a Part-Time Social Media Manager

March 18, 2014by Christopher Mance II in Social Media Marketing tagged branding, Lead Generation, Lead Nurturing, social media

One of the questions I’ve been getting quite a lot from clients and friends is how much does it cost to hire a social media manager. Usually, this question comes from someone who owns a local business, or a podcast host, author or public speaker building and managing their audience.

When I dig a little deeper, it often turns out what they are really looking for is not purely a social media manager. Instead, they’re looking for someone to either do lead generation or build brand awareness in addition to basic social media management. With that said, I will break down my response to the cost to hire a part-time social media manager into four categories.

How to get influential bloggers to promote your eCommerce store

October 19, 2013by Christopher Mance II in Product Marketing, Social Media Marketing tagged blogging, eCommerce, influencer marketing

When it comes to promoting an eCommerce store, one of the fastest ways to drive traffic to your product pages is working with influential bloggers. Once you get influential bloggers related to your niche to link to your products, you win.

The problem, however, is that it’s difficult to get your eCommerce site on the radar of an influential blogger. That’s why below I’m going to provide you a 5 step guide to getting your products recognized by the right bloggers, as well as turning that recognition into high traffic links back to your eCommerce site.

Can social media increase sales? Yes, and here’s how

August 8, 2013by Christopher Mance II in Content Marketing, Social Media Marketing, Social Selling tagged blogging, content marketing, sales, social media

This is the #1 question I get from business owners: Can social media increase sales? Short answer – Yes.

Long answer – If you want to increase sales using social media, you must think beyond the share.

Let me explain in detail and provide you some specific actionable advice.

Don’t make a rookie mistake: Social Media Exposure vs. Increased Sales

June 7, 2013by Christopher Mance II in Social Media Marketing, Social Selling tagged blogging, sales, social media

It’s common to advise SMBs trying to figure out how to increase sales to tell them to use one of the social media platforms. I was sitting in on a “how to increase sales” webinar just last week that was pitching Pinterest as the platform to increase sales.

I thought to myself: “the logic is there, but is it really true?” Unfortunately, yes for some, no for most. Which can be said for almost all social media sites. However, there is one platform that flips this: no for some, yes for most and that is what we’re going to discuss today.

Disturbing eCommerce data your social media manager is hiding from you

May 28, 2013by Christopher Mance II in Email Marketing, Product Marketing, Social Media Marketing tagged best practices, eCommerce, email marketing, sales, social media

If you run an e-commerce business such as an online store, and pay a social media manager to help generate sales for you, then this is required reading. Depending on whether or not you are tracking the ongoing ROI from your social media investments, the data shared below may come as a shock.

Only losers sell on social media – How to sell and not be a loser

May 17, 2013by Christopher Mance II in Content Marketing, Social Media Marketing, Social Selling tagged best practices, sales, social media

A few days ago while I was doing my daily check-in on LinkedIn, I came across a gem of an article that may change. your. life. Ok, I am exaggerating a bit. However, if you are trying to sell your products and services using social media, this article I found provides at least what you would call a game changing insight.

HubSpot’s new Social Inbox: the impact on your marketing strategy

May 8, 2013by Christopher Mance II in Social Media Marketing, Social Selling tagged email marketing, marketing automation

HubSpot is a company on the cutting edge of the inbound marketing industry. For those of you not so familiar with the term inbound marketing, it’s a methodology that focuses marketing resources on the process of being found by prospective customers rather than using marketing resources to go out and find customers.

HubSpot basically invented the term, so it’s not surprising that they are a leading provider of inbound marketing software as well as rolling out new solutions such as the Social Inbox.

What is a social content locker? Go viral with this quick overview

April 30, 2013by Christopher Mance II in Social Media Marketing, Viral Advertising tagged content locker, going viral, viral loop

Everybody wants to know what’s the fastest way to go viral using social media. If not the fastest way, they want to know what’s the easiest way to go viral. The problem with answering these questions is the answer itself: it depends. If you have been keeping up with this blog, you know by now that even though going viral is both an art and a science, we like to focus on the science of it.