One of the questions I’ve been getting quite a lot from clients and friends is how much does it cost to hire a social media manager. Usually, this question comes from someone who owns a local business, or a podcast host, author or public speaker building and managing their audience.
When I dig a little deeper, it often turns out what they are really looking for is not purely a social media manager. Instead, they’re looking for someone to either do lead generation or build brand awareness in addition to basic social media management. With that said, I will break down my response to the cost to hire a part-time social media manager into four categories.