Below is the viral coefficient calculator. Remember that your marketing campaigns must have a viral coefficient greater than 1 for true viral growth. This calculator uses members and invites as the viral metrics.
You could replace the concept of members with guest if you are using this for an event, or customers/clients if you are building a database of leads. You could also easily replace the concept of “invites sent” with “shares” or “retweets” and the concept of invites accepted with “new friends” or “new followers”. The idea of calculating a viral referral loop is the same in just about all use cases.
One of the questions I’ve been getting quite a lot from clients and friends is how much does it cost to hire a social media manager. Usually, this question comes from someone who owns a local business, or a podcast host, author or public speaker building and managing their audience.
