Christopher Mance II

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3 Content Marketing Secrets Revealed at ProductCamp Atlanta

August 19, 2013by Christopher Mance II in Content Marketing tagged , ,

content-marketing-secrets-productcamp-atlantaThis weekend I had the pleasure of attending ProductCamp Atlanta 2013.  As always, it was a fun day of learning and networking.  I’ve attended 6 of the 7 ProductCamp’s held in Atlanta since it started back in  2009.  However, this was the first time I attended as a full-time entrepreneur / digital marketing professional instead of a product manager / business analyst.

With that said, my focus this year was less on the product management side and more on the product marketing side. As a result, most of the sessions I attended were focused on marketing.  I wasn’t disappointed either.  There were some really good nuggets of marketing “how to” presented.  This post contains the best of those nuggets, revealing 3 insider secrets on content marketing that (if applied) will push your product marketing efforts to the next level.

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24 Techniques to Market a Product on a Tight Budget

August 12, 2013by Christopher Mance II in Product Marketing tagged , , , ,

How to market a product on a tight budget

Learning how to market a product on a tight budget is not as difficult as you think. It requires that you learn how to combine content marketing with email marketing then amplify your effort with a combination of social media marketing and influencer marketing.  These 4 strategies are all you really need if you’re committed.

The alternative to learning these 4 strategies is hiring a sales team and paying for advertising.  Obviously, not much of an option if you’re on a tight budget or if you have no budget at all.

That’s the beauty of what I’m sharing in this post.  The only thing required is time and conviction. The goal of the content shared below is to provide you with the ultimate learners guide to deploy your time and conviction so that you can save money while you market your product and increase your sales.

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Can social media increase sales? Yes, and here’s how

August 8, 2013by Christopher Mance II in Content Marketing, Social Media Marketing, Social Selling tagged , , ,

can-social-media-increase-salesThis is the #1 question I get from business owners: Can social media increase sales? Short answer – Yes.

Long answer – If you want to increase sales using social media, you must think beyond the share.

Let me explain in detail and provide you some specific actionable advice.

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Google’s investment in Gmail signals that email is critical part of the future

August 7, 2013by Christopher Mance II in Email Marketing tagged , ,

google-investment-in-gmailLet’s do a recap of a few of Google’s significant investments over the last year or so. A significant investments in mobile, a significant investment in social media, and a significant investment in email. On the other hand,  they pulled investments in a number of areas including Google Reader (RSS) which shut down July 2013 and Google Checkout (payments), which is shutting down November 2013.

With these recent moves (among many others – i.e. Fiber, Google Glasses and Self Driving Cars), you can clearly see that Google is actively moving pieces on the chessboard based on how they see the future unfolding.

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How to Market an Event: Evaluating Three Techniques

July 29, 2013by Christopher Mance II in Social Selling tagged , , ,

how-to-market-an-eventI did an informal social media survey to find out how the typical marketer would respond to the question how to market an event and found out something very telling…

Marketing an event is very hard unless you are an expert in influencer marketing.

Fortunately, it doesn’t have to be that way any longer and I will show you why by evaluating three event marketing techniques.

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The fall of permission marketing (and why it will rise again)

July 16, 2013by Christopher Mance II in Email Marketing tagged , ,

permission-marketingIn 2004, the popularity of the term permission marketing peaked. To be precise, February 2004 was the all time high point for the buzz around permission marketing.  Ever since then, the buzz around permission has more or less declined.

Below is the Google Trends chart for the term “permission marketing” that represents this decline:

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3 reasons NOT to use Google Adwords to drive traffic

June 29, 2013by Christopher Mance II in Social Selling tagged , , ,

google-adwords-to-drive-trafficWhen it comes to paid advertising on the internet, the first thought any website owner typically has is to get a Google Adwords campaign up and running.

Google Adwords is slick and fun to use.  The ability to pay for keywords and show up at the top of search results is super valuable.  However, the reality is that this value cannot and will not be harnessed by most businesses. Surprise! Surprise! Google Adwords will probably not work for you.

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What is Native Advertising? The Good, The Bad, The Ugly

June 20, 2013by Christopher Mance II in Content Marketing tagged ,

what-is-native-advertisingYou can’t explain the “what is” of native advertising without explaining the good, the bad, and the ugly.  Why is that? Simply because there’s so much bad and ugly.

Native advertising is advertising at its best and worst. It’s what you would call controversial.  Right now, it’s one of the main things making digital marketers look like ass hats.  IMHO. But before we go there, let’s start with the good.

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