The playing field has leveled. Bootstrapping entrepreneurs now have the same opportunity to reach the masses as a Fortune 500 corporation. The days of hiding behind a multi-million dollar advertising budget to sell sub-par products and services are over. The Mad Men era is behind us, it’s history. Entrepreneurs take a deep breath, relax, just be you and you will win. This is the zen of content marketing.
If an author, speaker, podcaster, or blogger ask one of the “how to get traffic” gurus how to optimize their time marketing their website, 9 out of 10 would say search engine optimization. I am here to tell you that this answer is dead wrong.
HubSpot is a company on the cutting edge of the inbound marketing industry. For those of you not so familiar with the term inbound marketing, it’s a methodology that focuses marketing resources on the process of being found by prospective customers rather than using marketing resources to go out and find customers.
HubSpot basically invented the term, so it’s not surprising that they are a leading provider of inbound marketing software as well as rolling out new solutions such as the Social Inbox.
Getting website traffic to your blog or company website is one of the toughest things for a bootstrapping entrepreneur to do. So tough that many seemingly honest entrepreneurs stoop to very low borderline levels of integrity just for the sake of getting traffic to their website. Why is this?
As an entrepreneur bootstrapping your business with a small or no advertising budget, you are left with no choice but to depend on word-of-mouth advertising to grow your customer base. For some types of businesses, such as clothing companies and tech gadgets, this serves as an opportunity for them to do something remarkable with their design and/or packaging. For other types of businesses, such as service providers and digital sellers, generating word-of-mouth buzz is a more complex problem to solve.
