It’s common to advise SMBs trying to figure out how to increase sales to tell them to use one of the social media platforms. I was sitting in on a “how to increase sales” webinar just last week that was pitching Pinterest as the platform to increase sales.
I thought to myself: “the logic is there, but is it really true?” Unfortunately, yes for some, no for most. Which can be said for almost all social media sites. However, there is one platform that flips this: no for some, yes for most and that is what we’re going to discuss today.
