If an author, speaker, podcaster, or blogger ask one of the “how to get traffic” gurus how to optimize their time marketing their website, 9 out of 10 would say search engine optimization. I am here to tell you that this answer is dead wrong.
HubSpot’s new Social Inbox: the impact on your marketing strategy
HubSpot is a company on the cutting edge of the inbound marketing industry. For those of you not so familiar with the term inbound marketing, it’s a methodology that focuses marketing resources on the process of being found by prospective customers rather than using marketing resources to go out and find customers.
HubSpot basically invented the term, so it’s not surprising that they are a leading provider of inbound marketing software as well as rolling out new solutions such as the Social Inbox.
Email Marketing 101: The off-email multiplier
One of the most undervalued marketing channels for entrepreneurs today is email marketing. The main reason for this is that the explosion of social media has made it easier for business owners who juggle marketing along with many other tasks to replace list building efforts with friending and following. This is a big mistake.
