Getting website traffic to your blog or company website is one of the toughest things for a bootstrapping entrepreneur to do. So tough that many seemingly honest entrepreneurs stoop to very low borderline levels of integrity just for the sake of getting traffic to their website. Why is this?
Getting Traffic vs. Building Trust
Being an Expert vs. Being Consistent
When it comes to a successful word-of-mouth advertising campaign, one of the key ingredients is expertise. If you are not viewed as an expert in what you do, nobody will trust to recommend you to their friends and family. I spent some time talking about expertise as well as 4 other ingredients in a previous post titled 5 warning signs that your word-of-mouth strategy will never go viral.
Not getting enough retweets? How to get more in 5 simple steps
Over the last 30 days, I doubled down on my efforts to improve the visibility of the Nichevertising brand on Twitter. Since creating a profile for my personal brand (@chrismance) on Twitter in 2009, I more or less have been an on again off again Twitter user. However, when I created the Nichevertising profile on Twitter (@nichevertising) I decided I needed to put a concerted effort into mastering the platform.
