Since Klout was introduced to the world back in the ancient times of social media in 2008, it has been surrounded with controversy. Klout is not controversial in a scammy, sleezy way. It is controversial because it exposes something about you that you would probably prefer to keep private: your popularity.
Building an Email List from Scratch: 3 old school methods that work even better today
This week on twitter I came across a motivational quote that immediately connected with my soul. It was from the legendary hall of fame basketball coach John Wooden. The quote goes:
Do not let what you cannot do interfere with what you can do.
When it comes to building an email list, remembering this quote is critical. Not obeying the wisdom in this quote is probably the #1 reason all bootstrapping entrepreneurs don’t get started with building an email list so they can use email marketing to grow their business.
9 little-known facts that make email more important than Facebook and Twitter
For seasoned entrepreneurs and marketers, it is a well known fact that email is still pound for pound the best way to deliver permission-based marketing messages. However, with the rise and dominance of social networking, many new entrepreneurs put building an opt-in email list at the bottom of their things to do list behind building a Facebook page, Twitter and Linkedin account. Although it is a much harder and longer process to build a quality list of opt-in emails, it is well worth your time. Below are some statistics that prove this fact: