Over the years, I have found that the difference between a day of progress and a day of stagnation is separated by whether or not there was a written to-do checklist to follow. So now that I have declared that the only goal that matters for a bootstrapping entrepreneur is to create a viral referral loop, there must be a daily checklist with the things to do that will incrementally progress you to this goal. Both you and I know that without this checklist, the dream of going viral is nothing but a pipe dream.
10 things entrepreneurs should do everyday to help word-of-mouth go viral
What entrepreneurs can learn from ‘Kobe vs. Messi’ viral video
One of our main goals at Nichevertising is to educate bootstrapping entrepreneurs on the critical importance of achieving a viral referral loop in their customer acquisition process. We define the viral referral loop as the ability to get your best customers to provide at least 3 referrals every month / quarter/ year (whatever fits your business), and then get at least 50% of those referrals to do the same.
The reason why we feel so strongly about the importance of educating entrepreneurs on achieving this goal is for three reasons:
3 killer mistakes sabotaging your word-of-mouth advertising campaign
Word-of-mouth advertising is by far the most relied upon form of advertising by bootstrapping entrepreneurs. The idea of having existing customers, friends, and family tell others about your business and you just sitting back and letting the dollars roll-in is how just about every entrepreneur imagines their new venture will take-off. This is a smart way to think. As a matter of fact, this is how the most brilliant engineers in Silicon Valley think.
