Blog

24 Techniques to Market a Product on a Tight Budget

How to market a product on a tight budget

Learning how to market a product on a tight budget is not as difficult as you think. It requires that you learn how to combine content marketing with email marketing then amplify your effort with a combination of social media marketing and influencer marketing.  These 4 strategies are all you really need if you’re committed.

The alternative to learning these 4 strategies is hiring a sales team and paying for advertising.  Obviously, not much of an option if you’re on a tight budget or if you have no budget at all.

That’s the beauty of what I’m sharing in this post.  The only thing required is time and conviction. The goal of the content shared below is to provide you with the ultimate learners guide to deploy your time and conviction so that you can save money while you market your product and increase your sales.


Can social media increase sales? Yes, and here’s how

can-social-media-increase-salesThis is the #1 question I get from business owners: Can social media increase sales? Short answer – Yes.

Long answer – If you want to increase sales using social media, you must think beyond the share.

Let me explain in detail and provide you some specific actionable advice.


Google’s investment in Gmail signals that email is critical part of the future

google-investment-in-gmailLet’s do a recap of a few of Google’s significant investments over the last year or so. A significant investments in mobile, a significant investment in social media, and a significant investment in email. On the other hand,  they pulled investments in a number of areas including Google Reader (RSS) which shut down July 2013 and Google Checkout (payments), which is shutting down November 2013.

With these recent moves (among many others – i.e. Fiber, Google Glasses and Self Driving Cars), you can clearly see that Google is actively moving pieces on the chessboard based on how they see the future unfolding.


Page 8 of 28First...789...Last