anticipation | Nichevertising's blog on Social Selling, Marketing, Advertising

3 effective ways to use ‘anticipation’ to make word-of-mouth go viral

April 18, 2013by Christopher Mance II in Viral Advertising tagged anticipation, best practices, going viral, new superman movie, word-of-mouth

The ability to make something go viral is both an art and a science. On the one hand, the art of going viral is synonymous with luck. While on the other hand, the science of going viral is typically attributed to skill.

When you are bootstrapping your business, you just don’t have the luxury to spend money on advertising that requires luck for success. This is why the vast majority of bootstrapping entrepreneurs default to word-of-mouth advertising as their only strategy to grow virally.

New Superman Movie ad campaign shows ‘anticipation’ is most powerful viral storytelling technique

April 17, 2013by Christopher Mance II in Viral Advertising tagged anticipation, best practices, going viral, Jonah Berger, new superman movie

The first thing you learn when studying the techniques of storytelling is that triggering the right emotions in your audience is critical. In addition, when you study the traits that make something go viral, you also find that triggering the right emotions is the first thing that matters. So it follows that when you start planning a viral advertising campaign that uses storytelling as the base ingredient, defining the emotions of the campaign is the first thing you must do.