The funny thing about entrepreneurship is that there are no IQ tests or certifications required to add that title to your LinkedIn profile. So as it turns out, a bunch of us are doing some boneheaded things in the name of entrepreneurs everywhere. At the top of the list is pissing-off influential bloggers with insulting self-promotional request.
The most overlooked form of digital marketing today is without a doubt influencer marketing. If you are like most, you’re currently making a huge mistake by not tapping into this widely underutilized marketing strategy. Surveys show that blogs are the #1 place for influencers to engage with their audience. In addition, blogs influence almost 1/3 of all internet purchasing decisions, beating every single social network including Facebook, Twitter, YouTube, and Pinterest.
Word of mouth is the holy grail of viral marketing because its hard to come by, right? Wrong.
Word of mouth is the easiest form of marketing available. Everyday your prospective customers are talking to each other about brands, products, and services.
The problem is that they aren’t talking about yours. Well today’s your lucky day. I’m going to provide you a surefire shortcut to solve this problem using one simple (yet overlooked) digital marketing technique.
The key-word in the title of this post is customer. Not prospect, not lead, not opportunity. CUSTOMERS.
The lifeblood of your business. The last thing you want to do is destroy your credibility with CUSTOMERS!
However, data shows that 35% of business unknowingly destroy their credibility with existing customers everyday. Are you part of this 35% of businesses that are in the dark?
If you run an e-commerce business such as an online store, and pay a social media manager to help generate sales for you, then this is required reading. Depending on whether or not you are tracking the ongoing ROI from your social media investments, the data shared below may come as a shock.
Full disclosure, I really don’t like squeeze page marketing. As a matter of fact, I despise squeeze page marketing. Microsite marketing is a much better option for honest businesses who want to build long term credibility with customers.
Content marketing is a fast rising buzzword within the marketing industry. It’s a marketing tactic used to create conversations around content instead of aggressively pushing someone down a sales conversion funnel.
As you can see in the Google Trends chart below, at the time of me writing this post, the popularity of the term content marketing is currently exploding and is just a tad off its all time high:
It’s increasingly becoming more and more difficult to keep up with the latest tips and trends that deliver results in the internet marketing world. With technology rapidly changing from one year to the next (and sometimes month to month), a strategy you implemented last year could easily become obsolete overnight.
Shopify is a web application that is considered the leading e-commerce platform for bootstrapping entrepreneurs to create online stores. As a Canadian company who bootstrapped itself to success for several years before they raised VC money, Shopify is known for having great marketing chops.
A few days ago while I was doing my daily check-in on LinkedIn, I came across a gem of an article that may change. your. life. Ok, I am exaggerating a bit. However, if you are trying to sell your products and services using social media, this article I found provides at least what you would call a game changing insight.
