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How to get influential bloggers to promote your eCommerce store

October 19, 2013by Christopher Mance II in Product Marketing, Social Media Marketing tagged , ,

how-to-promote-ecommerce-store

When it comes to promoting an eCommerce store, one of the fastest ways to drive traffic to your product pages is working with influential bloggers. Once you get influential bloggers related to your niche to link to your products, you win.

The problem, however, is that it’s difficult to get your eCommerce site on the radar of an influential blogger. That’s why below I’m going to provide you a 5 step guide to getting your products recognized by the right bloggers, as well as turning that recognition into high traffic links back to your eCommerce site.  

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3 Content Marketing Secrets Revealed at ProductCamp Atlanta

August 19, 2013by Christopher Mance II in Content Marketing tagged , ,

content-marketing-secrets-productcamp-atlantaThis weekend I had the pleasure of attending ProductCamp Atlanta 2013.  As always, it was a fun day of learning and networking.  I’ve attended 6 of the 7 ProductCamp’s held in Atlanta since it started back in  2009.  However, this was the first time I attended as a full-time entrepreneur / digital marketing professional instead of a product manager / business analyst.

With that said, my focus this year was less on the product management side and more on the product marketing side. As a result, most of the sessions I attended were focused on marketing.  I wasn’t disappointed either.  There were some really good nuggets of marketing “how to” presented.  This post contains the best of those nuggets, revealing 3 insider secrets on content marketing that (if applied) will push your product marketing efforts to the next level.

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Can social media increase sales? Yes, and here’s how

August 8, 2013by Christopher Mance II in Content Marketing, Social Media Marketing, Social Selling tagged , , ,

can-social-media-increase-salesThis is the #1 question I get from business owners: Can social media increase sales? Short answer – Yes.

Long answer – If you want to increase sales using social media, you must think beyond the share.

Let me explain in detail and provide you some specific actionable advice.

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Don’t make a rookie mistake: Social Media Exposure vs. Increased Sales

June 7, 2013by Christopher Mance II in Social Media Marketing, Social Selling tagged , ,

how-to-increase-salesIt’s common to advise SMBs trying to figure out how to increase sales to tell them to use one of the social media platforms.  I was sitting in on a “how to increase sales” webinar just last week that was pitching Pinterest as the platform to increase sales.

I thought to myself: “the logic is there, but is it really true?”  Unfortunately,  yes for some, no for most. Which can be said for almost all social media sites.  However, there is one platform that flips this: no for some, yes for most and that is what we’re going to discuss today.

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5 boneheaded questions entrepreneurs ask influential bloggers

June 5, 2013by Christopher Mance II in Word-of-Mouth tagged , , ,

influencer-marketing-influential-bloggersThe funny thing about entrepreneurship is that there are no IQ tests or certifications required to add that title to your LinkedIn profile. So as it turns out, a bunch of us are doing some boneheaded things in the name of entrepreneurs everywhere. At the top of the list is pissing-off influential bloggers with insulting self-promotional request.

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21 techniques to influence the marketing influencers

June 3, 2013by Christopher Mance II in Word-of-Mouth tagged , , , , , ,

word-of-mouth-marketing-influencers-2The most overlooked form of digital marketing today is without a doubt influencer marketing.  If you are like most, you’re currently making a huge mistake by not tapping into this widely underutilized marketing strategy.  Surveys show that blogs are the #1 place for influencers to engage with their audience.  In addition, blogs influence almost 1/3 of all internet purchasing decisions, beating every single social network including Facebook, Twitter, YouTube, and Pinterest.

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How to shortcut word of mouth marketing success

May 30, 2013by Christopher Mance II in Word-of-Mouth tagged , , ,

word-of-mouth-marketing-influencers-1Word of mouth is the holy grail of viral marketing because its hard to come by, right?  Wrong.

Word of mouth is the easiest form of marketing available.  Everyday your prospective customers are talking to each other about brands, products, and services.

The problem is that they aren’t talking about yours.  Well today’s your lucky day. I’m going to provide you a surefire shortcut to solve this problem using one simple (yet overlooked) digital marketing technique.

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