email marketing

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Personalized Emails Work – Marketing Sherpa Case Study Review

August 22, 2013by Christopher Mance II in Email Marketing, Product Marketing tagged , , ,

Personalized EmailsA 29% raise next month sounds pretty good doesn’t it.  Well that’s my takeaway after studying the benefits of personalized emails in a very good case study done by the folks over at Marketing Sherpa.  Marketing Sherpa is a research firm specializing in tracking what works and what doesn’t in all aspects of marketing.

The name of this case study is Email Personalization: 750% higher CTR and more revenue for e-commerce site written by Adam Sutton. 

It is a very quick read so I encourage you to check it out for yourself.  This post will break down the three key takeaways from it, as well as put that 29% raise metaphor in perspective for you.

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24 Techniques to Market a Product on a Tight Budget

August 12, 2013by Christopher Mance II in Product Marketing tagged , , , ,

How to market a product on a tight budget

Learning how to market a product on a tight budget is not as difficult as you think. It requires that you learn how to combine content marketing with email marketing then amplify your effort with a combination of social media marketing and influencer marketing.  These 4 strategies are all you really need if you’re committed.

The alternative to learning these 4 strategies is hiring a sales team and paying for advertising.  Obviously, not much of an option if you’re on a tight budget or if you have no budget at all.

That’s the beauty of what I’m sharing in this post.  The only thing required is time and conviction. The goal of the content shared below is to provide you with the ultimate learners guide to deploy your time and conviction so that you can save money while you market your product and increase your sales.

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Google’s investment in Gmail signals that email is critical part of the future

August 7, 2013by Christopher Mance II in Email Marketing tagged , ,

google-investment-in-gmailLet’s do a recap of a few of Google’s significant investments over the last year or so. A significant investments in mobile, a significant investment in social media, and a significant investment in email. On the other hand,  they pulled investments in a number of areas including Google Reader (RSS) which shut down July 2013 and Google Checkout (payments), which is shutting down November 2013.

With these recent moves (among many others – i.e. Fiber, Google Glasses and Self Driving Cars), you can clearly see that Google is actively moving pieces on the chessboard based on how they see the future unfolding.

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How to Market an Event: Evaluating Three Techniques

July 29, 2013by Christopher Mance II in Social Selling tagged , , ,

how-to-market-an-eventI did an informal social media survey to find out how the typical marketer would respond to the question how to market an event and found out something very telling…

Marketing an event is very hard unless you are an expert in influencer marketing.

Fortunately, it doesn’t have to be that way any longer and I will show you why by evaluating three event marketing techniques.

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Email Opt-in: How NOT to destroy your credibility with customers

May 29, 2013by Christopher Mance II in Email Marketing tagged , , ,

Email-opt-in-best-practicesThe key-word in the title of this post is customer.  Not prospect, not lead, not opportunity. CUSTOMERS.

The lifeblood of your business.  The last thing you want to do is destroy your credibility with CUSTOMERS!

However, data shows that 35% of business unknowingly destroy their credibility with existing customers everyday.  Are you part of this 35% of businesses that are in the dark?

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Disturbing eCommerce data your social media manager is hiding from you

May 28, 2013by Christopher Mance II in Email Marketing, Product Marketing, Social Media Marketing tagged , , , ,

social-ecommerce-data-analysisIf you run an e-commerce business such as an online store, and pay a social media manager to help generate sales for you, then this is required reading.   Depending on whether or not you are tracking the ongoing ROI from your social media investments, the data shared below may come as a shock.  

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Top tactics to improve email marketing in 2013

May 21, 2013by Christopher Mance II in Email Marketing tagged , ,

Top tactics to improve email marketing in 2013It’s increasingly becoming more and more difficult to keep up with the latest tips and trends that deliver results in the internet marketing world. With technology rapidly changing from one year to the next (and sometimes month to month), a strategy you implemented last year could easily become obsolete overnight.

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