The ability to make something go viral is both an art and a science. On the one hand, the art of going viral is synonymous with luck. While on the other hand, the science of going viral is typically attributed to skill.
When you are bootstrapping your business, you just don’t have the luxury to spend money on advertising that requires luck for success. This is why the vast majority of bootstrapping entrepreneurs default to word-of-mouth advertising as their only strategy to grow virally.
The first thing you learn when studying the techniques of storytelling is that triggering the right emotions in your audience is critical. In addition, when you study the traits that make something go viral, you also find that triggering the right emotions is the first thing that matters. So it follows that when you start planning a viral advertising campaign that uses storytelling as the base ingredient, defining the emotions of the campaign is the first thing you must do.
As a bootstrapping entrepreneur, staying on top of the latest advertising trends is a must. It’s a must because in today’s society, people see over 5,000 ads per day. There is just no way the average person can pay attention to more than 1 or 2 of them. As a result, big corporations spend big dollars researching how to get consumers to pay attention. There is no reason why entrepreneurs can’t take advantage of this research.
