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Infographic: The Best Email Newsletter

August 6, 2013by Christopher Mance II in Email Marketing tagged best practices, email newsletter

Coming up with the best email newsletter for your email marketing campaigns is vital. However, how do you know if you are doing your best or if you are just average? Well…it’s all in the data.

The best email newsletters have about a $40 to $1 Return on Investment (ROI) according to the Direct Marketing Association. In addition, according to iContact, the best email newsletters get their subscribers to spend 83% more than non-subscribers.

If your email marketing campaigns are not hitting these numbers, then this infographic below is for you.

New report reveals best time to send an email newsletter

August 5, 2013by Christopher Mance II in Email Marketing tagged best practices, email marketing, email newsletter, mobile marketing

As an email marketer, there is one question you can’t help but obsesses over. When is the best time to send an email newsletter? Fortunately, there are numerous companies out there collecting a massive amount of data in this area.

However, until recently, one key element was missing in most of the reports. Comparing open rates on desktop to mobile to tablets with respect to time of day. This chart below does just that, and provides a definitive answer to the time to send email newsletter question.

Why consumers prefer email over Google to learn about new products

June 14, 2013by Christopher Mance II in Email Marketing, Product Marketing tagged eCommerce, email marketing, email newsletter, seo

We all know that learning about new products is a big part of what we do on the internet everyday. Historically, most of us started this discovery process with those famous six letters that has single handedly replaced the dictionary, encyclopedia, and yellow pages. That’s right Google.

However, it may surprise you that there is a 5 letter word that now beats Google. That 5 letter word is email. That’s right, email holds more sway than Google as well as every other channel in the consumer purchase process from initial product discovery, all the way the post purchase follow-up. Let’s find out why…

Email Marketing 101: Customer Segmentation increases revenue by 24%

May 14, 2013by Christopher Mance II in Email Marketing tagged email list building, email marketing, email newsletter

Customer segmentation is one of the most underutilized strategies by new entrepreneurs starting with email marketing for the first time. At first glance, new entrepreneurs view customer segmentation as a something they can defer until a dedicated marketing person is available to handle the details. So instead of building an email list with customer segmentation in mind from the start, new entrepreneurs assume it’s easier to start sending email newsletters that treat every email subscriber equally.

The minimalist guide to getting email subscribers in 7 steps

May 10, 2013by Christopher Mance II in Email Marketing tagged email list building, email marketing, email newsletter

Getting email subscribers is probably the best thing you can do as a bootstrapping entrepreneur. In fact, email is the #1 marketing channel consumers use to make buying decisions beating out direct mail, telephone, Facebook, text messaging, Twitter and Linkedin. This statistic as well as 8 other surprising statistics, is why email remains the best marketing channel to generate revenue for a business.

Email Marketing 101: The off-email multiplier

May 6, 2013by Christopher Mance II in Email Marketing tagged email list building, email marketing, email newsletter, sales

Email Marketing 101 - The off-email multiplier One of the most undervalued marketing channels for entrepreneurs today is email marketing. The main reason for this is that the explosion of social media has made it easier for business owners who juggle marketing along with many other tasks to replace list building efforts with friending and following. This is a big mistake.

Building an Email List from Scratch: 3 old school methods that work even better today

April 25, 2013by Christopher Mance II in Email Marketing tagged email list building, email marketing, email newsletter

This week on twitter I came across a motivational quote that immediately connected with my soul. It was from the legendary hall of fame basketball coach John Wooden. The quote goes:

Do not let what you cannot do interfere with what you can do.

When it comes to building an email list, remembering this quote is critical. Not obeying the wisdom in this quote is probably the #1 reason all bootstrapping entrepreneurs don’t get started with building an email list so they can use email marketing to grow their business.

3 quick tips to make your emails more viral with storytelling

April 8, 2013by Christopher Mance II in Viral Advertising tagged email marketing, email newsletter, social media, storytelling, viral loop

With social media becoming the trendy way for entrepreneurs to communicate with prospective and existing customers, email has become somewhat of the stepchild of business communication. Simply stated, email has lost its sexiness with the rise of social media. As a matter of fact, reports show as much as a 60% decline in email usage among teens. However, I would argue that this is a good thing.