Content marketing is a fast rising buzzword within the marketing industry. It’s a marketing tactic used to create conversations around content instead of aggressively pushing someone down a sales conversion funnel.
As you can see in the Google Trends chart below, at the time of me writing this post, the popularity of the term content marketing is currently exploding and is just a tad off its all time high:
A few days ago while I was doing my daily check-in on LinkedIn, I came across a gem of an article that may change. your. life. Ok, I am exaggerating a bit. However, if you are trying to sell your products and services using social media, this article I found provides at least what you would call a game changing insight.
Content marketing is the hottest trend in marketing right now, bar none. So if you are trying to figure out how to market your online store, content marketing is your answer. Content marketing is hot right now for 3 significant reasons:
The playing field has leveled. Bootstrapping entrepreneurs now have the same opportunity to reach the masses as a Fortune 500 corporation. The days of hiding behind a multi-million dollar advertising budget to sell sub-par products and services are over. The Mad Men era is behind us, it’s history. Entrepreneurs take a deep breath, relax, just be you and you will win. This is the zen of content marketing.
