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3 Marketing Lessons from Shopify’s Build-a-Business Winners

marketing-shopify-build-a-business-winnersShopify is a web application that is considered the leading e-commerce platform for bootstrapping entrepreneurs to create online stores.  As a Canadian company who bootstrapped itself to success for several years before they raised VC money, Shopify is known for having great marketing chops.


Only losers sell on social media – How to sell and not be a loser

how-to-sell-using-social-mediaA few days ago while I was doing my daily check-in on LinkedIn, I came across a gem of an article that may change. your. life.  Ok, I am exaggerating a bit. However, if you are trying to sell your products and services using social media, this article I found provides at least what you would call a game changing insight.


Online Stores vs. Content Marketing: 21 Must Have Content Types

Content marketing is the hottest trend in marketing right now, bar none.  So if you are trying to figure out how to market your online store, content marketing is your answer. Content marketing is hot right now for 3 significant reasons:


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