Customer segmentation is one of the most underutilized strategies by new entrepreneurs starting with email marketing for the first time. At first glance, new entrepreneurs view customer segmentation as a something they can defer until a dedicated marketing person is available to handle the details. So instead of building an email list with customer segmentation in mind from the start, new entrepreneurs assume it’s easier to start sending email newsletters that treat every email subscriber equally.
Email Marketing 101: Customer Segmentation increases revenue by 24%
The zen of content marketing
The playing field has leveled. Bootstrapping entrepreneurs now have the same opportunity to reach the masses as a Fortune 500 corporation. The days of hiding behind a multi-million dollar advertising budget to sell sub-par products and services are over. The Mad Men era is behind us, it’s history. Entrepreneurs take a deep breath, relax, just be you and you will win. This is the zen of content marketing.
The minimalist guide to getting email subscribers in 7 steps
Getting email subscribers is probably the best thing you can do as a bootstrapping entrepreneur. In fact, email is the #1 marketing channel consumers use to make buying decisions beating out direct mail, telephone, Facebook, text messaging, Twitter and Linkedin. This statistic as well as 8 other surprising statistics, is why email remains the best marketing channel to generate revenue for a business.
