When I woke up this morning, I noticed a really good comment on one of our blog post. It was so good that it inspired me to write this post today. The comment was from intercultural executive coach, Anne Egros. Anne blogs over at zestnzen.wordpress.com. She made a thoughtful comment suggesting that going viral is about connecting emotionally with an audience on our post 10 things entrepreneurs should do everyday to help word-of-mouth go viral.
Must Read: Gangnam Style viral is not the same as bootstrappers viral
7 surprising reasons going viral is easier than you think
As an entrepreneur bootstrapping your business, you know the easiest way to get to the promise land is by having your business go viral through word-of-mouth advertising. The problem is that most entrepreneurs believe that the chances of this happening amounts to winning the lottery. While this is true to a certain extent, the lottery ticket aspect of going viral is only one side of the coin.
3 effective ways to use ‘anticipation’ to make word-of-mouth go viral
The ability to make something go viral is both an art and a science. On the one hand, the art of going viral is synonymous with luck. While on the other hand, the science of going viral is typically attributed to skill.
When you are bootstrapping your business, you just don’t have the luxury to spend money on advertising that requires luck for success. This is why the vast majority of bootstrapping entrepreneurs default to word-of-mouth advertising as their only strategy to grow virally.
