content marketing | Nichevertising's blog on Social Selling, Marketing, Advertising

Don’t Forget This Easy Yet Powerful Marketing Idea

November 12, 2013by Christopher Mance II in Product Marketing tagged best practices, content marketing

Today I’m going to share the easiest way to market your products. Chances are, you’ve probably heard this marketing idea before, but didn’t take action because you never heard the startling stat I share below.

We all have a tendency to over complicate things in our businesses. Especially when it comes to marketing our products. So when we hear a marketing idea as easy as this, we take it for granted because of its simplicity.

Please don’t take this idea for granted today. Before I go into details, take a look at this chart from the marketing research firm eMarketer.com and see if you can guess what the marketing idea is.

3 Content Marketing Secrets Revealed at ProductCamp Atlanta

August 19, 2013by Christopher Mance II in Content Marketing tagged blogging, content marketing, LinkedIn

This weekend I had the pleasure of attending ProductCamp Atlanta 2013. As always, it was a fun day of learning and networking. I’ve attended 6 of the 7 ProductCamp’s held in Atlanta since it started back in 2009. However, this was the first time I attended as a full-time entrepreneur / digital marketing professional instead of a product manager / business analyst.

With that said, my focus this year was less on the product management side and more on the product marketing side. As a result, most of the sessions I attended were focused on marketing. I wasn’t disappointed either. There were some really good nuggets of marketing “how to” presented. This post contains the best of those nuggets, revealing 3 insider secrets on content marketing that (if applied) will push your product marketing efforts to the next level.

What is Native Advertising? The Good, The Bad, The Ugly

June 20, 2013by Christopher Mance II in Content Marketing tagged content marketing, Native Advertising

You can’t explain the “what is” of native advertising without explaining the good, the bad, and the ugly. Why is that? Simply because there’s so much bad and ugly.

Native advertising is advertising at its best and worst. It’s what you would call controversial. Right now, it’s one of the main things making digital marketers look like ass hats. IMHO. But before we go there, let’s start with the good.

5 signs your content marketing strategy is on life support

May 23, 2013by Christopher Mance II in Content Marketing tagged best practices, content marketing

Content marketing is a fast rising buzzword within the marketing industry. It’s a marketing tactic used to create conversations around content instead of aggressively pushing someone down a sales conversion funnel.

As you can see in the Google Trends chart below, at the time of me writing this post, the popularity of the term content marketing is currently exploding and is just a tad off its all time high:

Top tactics to improve email marketing in 2013

May 21, 2013by Christopher Mance II in Email Marketing tagged best practices, content marketing, email marketing

It’s increasingly becoming more and more difficult to keep up with the latest tips and trends that deliver results in the internet marketing world. With technology rapidly changing from one year to the next (and sometimes month to month), a strategy you implemented last year could easily become obsolete overnight.

Online Stores vs. Content Marketing: 21 Must Have Content Types

May 16, 2013by Christopher Mance II in Content Marketing, Product Marketing tagged best practices, content marketing, eCommerce

Content marketing is the hottest trend in marketing right now, bar none. So if you are trying to figure out how to market your online store, content marketing is your answer. Content marketing is hot right now for 3 significant reasons:

The zen of content marketing

May 13, 2013by Christopher Mance II in Content Marketing, Social Selling tagged best practices, content marketing

The playing field has leveled. Bootstrapping entrepreneurs now have the same opportunity to reach the masses as a Fortune 500 corporation. The days of hiding behind a multi-million dollar advertising budget to sell sub-par products and services are over. The Mad Men era is behind us, it’s history. Entrepreneurs take a deep breath, relax, just be you and you will win. This is the zen of content marketing.