daddy blog | Nichevertising's blog on Social Selling, Marketing, Advertising

Warning: Bathroom Etiquette Can Kill Your Word-of-Mouth Advertising

April 21, 2013by Christopher Mance II in Word-of-Mouth tagged daddy blog, going viral, referrals, word-of-mouth

Alert: This is a post from my Daddy blog series

This weekend was a typical weekend for the Mance family. My boys waking me up at the crack dawn requesting cereal, an hour of Phineas and Ferb on Disney, finger painting at the arts center, then a ride on the birthday party bus. And just like the wheels on the bus, the list of parties to attend goes round and round predictably year after year. What’s not so predictable is what’s going to happen at the establishment that host the 10 to 20 little boys and girls as they devour pizza and cake.

Viral word-of-mouth advertising requires this one thing

April 15, 2013by Christopher Mance II in Word-of-Mouth tagged customer service, daddy blog, going viral, word-of-mouth

This past weekend I celebrated the birthday of one of my little ones. The party was held at an indoor children’s play center named KangaZoom. The facility had your typical inflatable jumpers, bouncers, and slides. From the outside looking in, there was nothing exceptional about KangaZoom. However, once the party was over I knew the owners of KangaZoom had the one thing it needed to grow its business virally with word-of-mouth advertising.

How to turn mistakes into a viral referral experience

April 9, 2013by Christopher Mance II in Viral Advertising tagged customer service, daddy blog, incentives, the hook-up, viral loop

Alert: This is a post from my Daddy blog series

When you are bootstrapping your business, it’s almost a must that you wear multiple hats. It’s likely that you do marketing and customer service or product development and product testing, or all of the above. As you push yourself to the limit to get your business off the ground, it’s inevitable that you will make one or two customer facing mistakes along the way. The key is that you don’t beat yourself up when this happens and turn this negative into a positive.